One ad, many versions. Keep the one that sells.
Every ad comes in several hooks, lengths and formats. You run them, send us the results, and next month we make more of the winners.
Hook A
Burns for 60 hours
Hook B
Poured by hand
Hook C
The smell guests ask about
60 hours60 hours60 hoursBy handBy handBy handGuests askGuests askGuests ask60 hours60 hours60 hoursBy handBy handBy handGuests askGuests askGuests ask60 hours60 hours60 hoursBy handBy handBy handGuests askGuests askGuests ask- Hook A0:15, 9:16$120
- Hook B0:10, 1:1$120
- Hook C0:15, 9:16$120
- Hook C0:30, 4:5$120
The ad that worked last month is wearing out
Most small brands run one version of an ad until it stops working. By then, the money spent on it has taught them very little.
- Ads get tiredThe ad that sold well last month starts to cost more each week, because your audience has already seen it.
- One version teaches you nothingIf only one cut is running, you never find out whether the opening line, the length or the format made the difference.
Cost per result climbs as the same people see the same ad again.
How testing works, month to month
You keep running ads the way you do now. We make the versions and read the results.
- HookABC
- Length0:100:150:30
- Format9:164:51:1
Each one a finished file, named so you can tell them apart.
1We make versions of each ad
Each ad comes with different opening hooks, lengths and formats, ready to upload.
9 versions live in your ad account
2You run them
Put them in your own ad account side by side, with the same budget behind each.
- Here are last month's numbersresults-screenshot.pngOr type in spend, results and cost per result3
You send the results
A screenshot of your results table is enough. We read the numbers for you.
- Hook C, 0:15Lowest cost per result Winner
- Same hook, new opening shot
- A shorter 10 second cut
- The hook on a new product
4Next month, more of the winners
The new batch builds on what worked, and drops what didn’t.
What a month of testing tells you
After a few weeks of spend, every hook lands in one of three places. The winners shape next month's batch.
Winner
Make more of these next month
“The smell guests ask about”
Cost per result$2.35Watched past 3 seconds41%
Keep testing
Close, try a new opening shot
“Burns for 60 hours”
Cost per result$3.20Watched past 3 seconds33%“Poured by hand”
Cost per result$3.45Watched past 3 seconds30%
Retire
Stop spending on these
“New scents are here”
Cost per result$4.40Watched past 3 seconds18%“Our best seller is back”
Cost per result$4.10Watched past 3 seconds22%
Same product, refreshed ad
A refresh keeps what the numbers liked and changes what wore out. Here is what changed between the two.
- Opening line taken from last month’s winning hook
- A warmer, brighter first shot
- Cut from 30 seconds down to 15
- Captions on screen from the first second
Example ads and numbers, for illustration.
Delivered this month
- candle_hookA_15s_9x16.mp4
- candle_hookB_10s_1x1.mp4
- candle_hookC_15s_9x16.mp4
- candle_hookC_30s_4x5.mp4
What's included
Variations come with every package. Here is what each ad turns into.
- Several hooks per adDifferent opening lines and first shots, so you learn which way in gets people to stop.
- Several lengthsShort, medium and full cuts of the same ad, from 10 to 30 seconds.
- Three formats9:16 for Reels, Stories and TikTok, plus 4:5 and 1:1 for feed placements.
- Clear file namesEach file says its hook, length and format, so your results are easy to read back.
- A monthly refreshNew versions every month, built on the hooks that performed.
- A results review on Growth and ScaleWe go through the numbers with you each month and plan the next batch.
Starter$499/month
0
variations a month
Growth$999/month
0
variations a month
Scale$1,999/month
Unlimited
variations a month
What changes for you
You still run your own ads. The guessing is what goes away.
Before: You pick one ad and hope it works.
After: You run several versions and see which one sells.
Before: Ads go stale after a couple of weeks.
After: Fresh versions arrive every month.
Before: A weak ad keeps spending until you notice.
After: Weak hooks get retired after one round of results.
Before: Each new idea means a new shoot.
After: New ideas come from your own winning hooks, no shoot needed.
Your part each month: run the ads and send a screenshot of the results.
Questions about variations
How many you get, who runs the ads, and what we need from you each month.
It depends on your package. Starter includes 12 variations a month across 4 ads, Growth includes 30 across 10 ads, and Scale has no limit on variations across 24 ads.
Variations start with a good first ad
We make the original ads too. Pick the style that fits your product.
Start with one free ad, then test it
Send one product photo. We make a free 15-second sample ad so you can judge the quality before you pick a package.
Like it? Pick a package. Cancel anytime.
